Blog
Notes from running acquisition systems
What we learn operating paid media, CRM and follow-up for clinics and brands. Written for owners, not for other marketers.
How to Choose a Med Spa Marketing Agency
Most med spa agencies are judged on the wrong things. Here are the seven questions that predict whether one will actually fill your calendar.
October 5, 2026 · 7 min read
Med Spa Lead Generation: What Actually Fills the Calendar
Most med spas do not have a lead problem. They have a follow-up problem. Here is what the gap costs, and the system that closes it.
October 5, 2026 · 8 min read
What Should a Med Spa Spend on Marketing?
Percentage-of-revenue rules tell you nothing. Here are the four numbers that set a med spa's budget, with benchmarks from real accounts.
October 5, 2026 · 9 min read